What's Next Is Now

A 2024 "NEXT BIG IDEA CLUB" MUST-READ

The renowned global thought leader and Google's first Chief Innovation Evangelist introduces a forward-thinking mindstate that will help you navigate ambiguity and uncertainty with intention, transform problems and challenges into profound opportunities, and create exactly the future you want to see.

What if you could choose your future?

When we're kids, the future is exciting to imagine. Then we grow up and soon the events and circumstances of our lives overwhelm us and before we know it, we're afraid of tomorrow, waiting to see what the future drops on us instead of chasing after the future we want to have.

Rather than bracing for what happens next, Dr. Frederik G. Pferdt argues that you can be making what happens next. You can respond to unexpected challenges—big and small—by turning them into opportunities with a "future-ready mindstate": using optimism, openness,...