Global Business Alliances: Theory and Practice

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Global Business Alliances: Theory and...

Global Business Alliances: Theory and Practice

Name: Global Business Alliances: Theory and Practice
ISBN: 9781567203134

Refik Culpan

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Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Culpan offers an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.

類別:

Business & Economics

年:

2002

出版商:

Quorum Books

語言:

english

頁數:

223

ISBN 10:

0313006814